What a client is principally looking for ?

Nous avons trouvé ce texte de Gérard Caron dans un bouquin anglais de Shan Preddy, consacré… au design ! D’après lui, qu’attendent les clients de leurs agences de design ? Limpide… même en anglais !

What a client is principally looking for?

Gérard Caron, original founder of brand design consultancy, Carré Noir, now offers his expertise in international design to both client companies and design agencies.

Let’s put ourselves in a client’s position. What are they principally looking for?

1- Ability. This is easy to demonstrate by presenting case studies and finished work.

2- Experience in their business sector. Maybe you don’t possess this? Strategic thinking can prove you are capable of understanding the problem, and a lack of experience in the sector can be an advantage for greater creativity and innovation.

3- A methodology. Each agency has its own method, its own organisation. Very few present their way of working, thinking that the client knows it and that it is less of a sales benefit than creativity. This is a mistake.

The people who are responsible for a company are sometimes young and inexperienced, and they are looking to be reassured and supported in their work.

4- A team: The client wants to be your only client. This is a strength of small agencies who can assure a personalised service.

Big agencies can offer the same by dedicating a team to the project, but do they think of presenting this as an added-value?

Clients are searching for the best team. This is expressed by the quality of the documentation, the contact, the presentation and the presence of a real agency philosophy which always supports a high creativity level.

And finally?

5- Respect for the budget!